Approach a local High-Speed Elevator Suppliers college or alternative

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  When Clear Channel controls the radio and the monopoly newspaper doesn't like you, how do you win over new audiences?The good news: there are many, many ways. Here are ten of my favorites.

1. Approach a local High-Speed Elevator Suppliers college or alteative radio station or community access cable TV station with a programming idea, like a live songwriter showcase. Other musicians will want to be a part of your show, and you'll build an audience for your own music--and theirs.

2. Write CD or concert reviews for a local alteative (or mainstream) paper.3. Give copies of your CD away to public radio and TV stations for their fund drive premiums.

4. Organize, publicize, and perform at charity events for your favorite causes.

5. Lead songwriting or performing workshops in the schools (these are usually paying gigs, and all the parents hear your name). Invite some of the kids to perform with you; they're sure to bring a bunch of relatives along who will pay for their tickets and maybe buy a CD.

6. Announce your gigs in every community calendar. Newspapers, magazines, radio stations, community web sites, cable TV stations--they all run event listings.

Type out one paragraph that includes a tag line about what you do, such as "Sandy Songwriter, River City's 'Homegrown Bono,' will perform labor songs and love ballads at The Trombone Shop, 444 4th Street in Downtown River City, Wednesday, January 15, 7 p.m." If admission is free or there's a charity connection, say so. Include contact phone number and e-mail.7. Find Inteet discussion groups related to your cause. Whether it's immigration, voting reform, peace, safe energy, the right to choose...there will be discussion groups online. Post responses and include a "sig"--a short on-line business card. Use different sigs for different purposes.

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